Our Team

Welcome to the Lafan family, where collaboration, empowerment, and excellence await.

Discover the team that drives your success with their enthusiasm, communication and experience helping to deliver a unique perspective for your business needs.

Geraint Hughes - Lafan Lead Consultant

LEAD CONSULTANT

Geraint Hughes

Geraint has 20 years experience working closely with agri-food enterprises across Wales and the UK making ideas happen and finding resolutions for challenges.

Geraint's achievements include launching the first crisps brand committed to sourcing potatoes from Wales, first to develop and launch cold-pressed rapeseed oil in Wales and the only person so far to hold Home Office licence to grow hemp specifically in Wales!

Key competencies include: innovation, supply chain development and developing agritech opportunities

Meinir Lloyd Jones - Lafan Lead Consultant

LEAD CONSULTANT

Meinir Lloyd Jones

As an Education Consultant and mentor, Meinir has supported individuals and groups, providing clear guidance, support and motivation. A registered inspector with Estyn, Meinir is passionate about supporting the continued renewal and reform of the education system in Wales.

Meinir's achievements include cycling from Land’s End to John O’Groats, walking all 190 Nuttall 2000ft mountains in Wales and being crowned mezzo-Soprano winner at the National Eisteddfod of Wales!

Key competencies include: educational consultancy, mentoring and evaluating, and group support.

Zoe Pritchard - Lafan Lead Consultant

LEAD CONSULTANT

Zoe Pritchard

Zoe has 13 years’ experience working in both the local economy sector, as well as community development in Wales. A passion for rural communities taking advantage of digital innovation, the circular economy and re- diversification.

Zoe's achievements include representing the UK in 2008 at the “Learning from the future: Middle East Economic Forum” in Dubai and composing a music score for piano, which was performed by the BBC Wales Orchestra.

Key competencies include: project design and management, supporting your communications, monitoring and evaluating.

James Hughes - Lafan Consultant

CONSULTANT

James Hughes

Jamie has first-hand experience of developing food brands from working with a wide range of customers. He has an excellent understanding of the use and benefits of digital technology for business and has expertise and experience in supply chain development, food tourism and sustainable development.

Jamie's achievements include visiting over 25 different countries, a sky dive and bungee jump in the same week and swimming with dolphins and whale sharks in the wild!

Key competencies include: project design and management, supply chain development, and innovation.

Irfan Rais - Lafan Consultant

CONSULTANT

Irfan Rais

Irfan is an experienced researcher and creative content producer who has experience working with clients in Singapore, Wales, and the UK. Irfan is particularly interested in using creative and tech-based solutions to support the rural economy. He has successfully delivered creative and innovative projects in the arts and civil service sectors.

Irfan's achievements include sitting on a 37-hour train from Ho Chi Minh City to Hanoi and appearing on Noson Lawen!

Key competencies include: innovation, project design and management, and group support.

Heulwen Williams - Lafan Co-ordinator & Event Organiser

CO-ORDINATOR AND EVENT ORGANISER

Heulwen Williams

Heulwen has 35 years of experience as office manager, having undertaken administrative and organisational roles. At Lafan, Heulwen has worked supporting networking and cohesion among specialist groups such as horticulture and food producers. She has also supported environmental improvement, community owned buildings and sustainable development projects, such as the Plastic-Free Beaumaris campaign, which became the first area in north west Wales to achieve the SAS Plastic Free Community accreditation.

Heulwen’s achievements include being a member of the National Eisteddfod Gorsedd of the Bards and being a founding member and secretary of ‘Dinasyddion,’ a community group established to encourage community based activities.

Key competencies include: group support and supporting your communications.

Haf Roberts - Lafan Sustainability Officer

LEAD CONSULTANT : SUSTAINABILITY

Haf Roberts

Haf has over 20 years of experience working in the sustainability field, including periods with the early Assembly, WWF Cymru, Gwalia Group and various architects.

She has extensive experience in the construction sector, particularly promoting better use of energy and resources in buildings, most notably houses. Haf strongly believes in the circular economy and that every item in our possession should be carefully designed to survive, to be reused and ultimately recycled, to save resource and energy waste.

Haf’s achievements include representing the UK on an 'International Leadership' course in the USA in 2006, traveling 2k km by motorbike from Goa to Kerala in mainland India in 8 days in 2009 and renovating a smallholding in a green way near Y Bala from 2013 onwards.

Key competencies include: managing and delivering projects, supply chain management, sustainability and the Circular Economy, and feasibility studies, research and development.

Get started with the dynamic Lafan team, today.