Aim: Supporting businesses to make effective use of TikTok

The key topics that will be discussed in the workshop:

• Understand how TikTok can be used to support business

• Learn how to create content and manage a TikTok account for your business

• Learn TikTok 'tips and tricks'

• An overview of how you can get the most out of TikTok

The language of the workshop will depend on the linguistic ability of the attendees. Contact post@lafan.cymru if you wish to attend a Welsh only workshop.

Aim: To support businesses to take root and understand how to measure the success of their marketing campaigns.

The key topics that will be discussed in the workshop:

• Measuring the success of ads/paid-ads

• Why measure? What to measure?

• Best tips on how to create ads

Aim: To support businesses to understand, use and develop payment and processing systems.

The key topics that will be discussed in the workshop:

• What are the basics of paying online?

• Learn about the payments ecosystem

• Ways to locate payments for your users,

• Key customer factors

• Share use cases

Aim: To support businesses to understand, use and analyse digital data.

The key topics that will be discussed in the workshop:

• What is Google Analytics and how to connect it?

• What data can you get out of your social media… and what to do with the data?

• What are SEOs and how to go about making use of these?

Aim: To enable businesses to understand and use email to market.

The key topics that will be discussed in the workshop:

• Set up your e-commerce website with Shopify.

• An introduction to how to make the most of Shopify to set up and run your online store.

Aim: To provide the best information and practices for businesses selling on Amazon.

The key topics that will be discussed in the workshop:

• Product and Market Research – what product to sell?

• Set up your business on Amazon

• Your competition?

• Give you an overview of where Amazon sits in the market for retail

• Help you asses if Amazon is a good channel for you to grow your business

• Help you choose the best Amazon supply/sales model for your business

• Guide you on the first steps to begin your Amazon journey

• Give you the tools and knowledge to choose the right products to list on Amazon.

• Give you the best practices to get your first Amazon listing live, while avoiding the potential pit falls.

Aim: To share good practice in the use of social media.

The key topics that will be discussed at the event:

• How to make the most of social media.

• Share good practice

• Sharing challenges

• Networking

Aim: To enable businesses to understand and use email to market.

The key topics that will be discussed in the workshop:

• Good habits

• How to create a good email that keeps interest?

• Analytics / understanding data

Aim: To support businesses to develop effective digital marketing campaigns and content.

The key topics that will be discussed in the workshop:

• How your brand's 'Voice' works, and the importance of speaking 'your company's language'

• The best way to use both languages to communicate, on the Media and in Marketing

• Weave your brand and the 'good' way you use Welsh in an everyday way.

Aim: To support businesses to develop effective digital marketing campaigns and content.

The key topics that will be discussed in the workshop:

• Contents: things to remember

• Ideas

• Hashtags

• Accessibility

• 10 basic rules for any platform

Aim: To give businesses the skills and knowledge to develop effective websites.

The key topics that will be discussed in the workshop:

• Consider your structure

• Web engine optimisation

• How to write for your audience?

• The language of your brand

• Planning – objectives, audience, competition

• Writing: hot tips

• Look after your content

• SEO

Aim: To give businesses the skills and knowledge to develop and implement a strategic content curation plan for their social media platforms.

The key topics that will be discussed in the workshop:

• Understand the target audience

• Define themes

• Create a content calendar

• User generated content

• Interactive and collaborative content

Aim: To empower businesses to make effective use of graphic design software.

The key topics that will be discussed in the workshop:

• Find out what free and paid options are available

• Learn tips and tricks on several different graphic design programs

• An overview of how you can get the most out of the programs - if you're good at design or new to it!

• Recommendations on the best programs to quickly design on your phone

Aim: To enable businesses to understand what the digital opportunities are for the future.

The key topics that will be discussed at the event:

• What does a business look like now (business to digital business)

• Snapshot of the future

• MS365 what’s it all about

• What are the key technologies

• Skills and Culture (Mindset)

Aim: To empower participants to develop and implement effective engagement marketing strategies that build meaningful connections with their target audience.

The key topics that will be discussed in the workshop:

• Interactive Content

• Social Media Engagement

• Personalization

• User-generated content

• Tell a story

• Customer Feedback

• Influencer Marketing

• Events and Experiences

• Community Building

• Measuring Engagement Metrics

Aim: To support businesses to develop effective digital marketing strategies and objectives.

The key topics that will be discussed in the workshop:

• Set objectives

• Understanding audience

• Audit and optimisation

• Content research