Welcome to Lafan Creu, the new and exciting chapter for Lafan! In September 2024, we merged with Marketshed, a full-service marketing agency, to expand our offering and provide comprehensive marketing and communication solutions. We’re excited to introduce Lafan Creu, our new division dedicated to empowering businesses and public sector bodies across Wales with tailored marketing services that speak directly to their needs.

As I sit at my kitchen table, reflecting on this exciting new chapter, I’m reminded of why we do what we do. The world is filled with noise—so many voices competing for attention. For businesses, the challenge is not just to be heard but to connect meaningfully. It’s about telling your story in a way that not only captures attention but also resonates with people’s emotions and experiences. It’s about building relationships and creating a brand experience that keeps people coming back for more.

Why Lafan Creu?

At Lafan Creu, we understand that effective communication is at the heart of every successful business. But it’s more than just communicating; it’s about connecting. Whether it’s increasing visibility, extending engagement, or building a brand that stands the test of time, we offer a wide range of bilingual marketing and communication services designed to help you achieve your goals. We know that rural businesses face unique challenges, and we’re here to support you every step of the way, ensuring your message resonates with your audience—no matter their language preference.

The Power of Brand Marketing

So, what makes Lafan Creu different? We believe in brand marketing—the kind of marketing that goes beyond a flashy logo or a clever ad campaign. It’s about storytelling. It’s about creating a consistent, authentic experience for your audience, both online and offline. It’s about showing up as your true self and letting your customers get to know you, not just as a business but as a brand they can relate to and trust.

Imagine the brands you love. Whether it’s the comfort of your Nike trainers or the indulgence of a Krispy Kreme doughnut, these brands do more than sell products; they evoke emotions and create experiences. They make you feel something, and that feeling drives your desire to buy. At Lafan Creu, we work with you to create that same kind of experience—one that’s memorable and builds lasting relationships with your customers.

Our services: tailored to your needs

Whether you’re just starting out or you’re an established business looking to grow, Lafan Creu has a package to fit your needs. We offer three levels of support, designed to provide the right solutions for businesses of all sizes:

• First Step (£750/month + VAT): Perfect for those beginning their journey, this package focuses on essential marketing tools like social media management, basic SEO, and email marketing to build your brand’s online presence.

• Central (£1,250/month + VAT): Ideal for growing businesses, this package includes more in-depth strategies like regular email campaigns, community management, and blog content creation to drive engagement and traffic.

• Complete (£1,750/month + VAT): Our most comprehensive package, tailored for established brands ready for full-scale growth. It includes everything from influencer collaborations to PR campaigns and advanced SEO strategies, ensuring your brand becomes a leader in its field.

Each of these packages is designed with bilingual support as standard, so your business can connect with both English and Welsh-speaking audiences seamlessly.

Connecting with your audience: The Long Game

Our approach to marketing isn’t about quick wins; it’s about the long game. It’s about building relationships that last, creating content that resonates, and telling stories that stick. It’s about aligning every touchpoint of your brand—from your social media posts to your product packaging—to create a cohesive, compelling experience that feels authentic and engaging.

At Lafan Creu, we believe that your brand’s story should live everywhere, and we’re here to make sure it does. Whether it’s the tone of voice used in your newsletters, the colour palette of your social media, or the way you interact with your customers, every element should work together to create a strong, recognisable brand experience.

A journey worth mapping

Understanding your audience’s journey is crucial. It’s not just about making a sale; it’s about understanding why your customers need your product or service, both practically and emotionally. That’s why we use journey mapping to visualise the steps your customers take when interacting with your brand, and we help you build strategies that turn first-time buyers into loyal brand advocates.

Think of it as creating a journey that doesn’t end. Each stage of the customer experience feeds into the next, ensuring that every interaction is meaningful and encourages them to return. By refining every aspect of this journey, from the first touchpoint to post-purchase, you can build a community of loyal customers who are not only satisfied but excited to share your brand with others.

Experience matters—before, during, and after the purchase

In today’s market, experience is everything. No matter what you’re selling, your product or service is defined by the experience you create—before, during, and after the purchase. At Lafan Creu, we work with you to refine every aspect of your business that plays a part in this: your name, your story, your messaging, your visual identity, and your purchasing process. We help you build an authentic and successful brand experience that celebrates the big picture and keeps your audience coming back.

Ready? Let’s work together!

Lafan Creu is more than a marketing agency—it’s your partner in building meaningful connections and creating a brand that thrives in the long term. Whether you want to enhance your digital presence, engage with your community, or build a brand that becomes a household name, we’re here to support you with bilingual, tailored solutions that make a difference.

So, let’s work together to celebrate your big picture. With Lafan Creu, your brand will not only grow—it will thrive!

Get in touch today to find out how we can start this journey together.